Jean Patou Joy Eau De Toilette Spray for Women 75 ml

Product Information

So, after almost 100 years, there may be no Joy. Like the original (real) Miss Dior, Je Reviens, or Jolie Madame they are likely best remembered and perhaps not resurrected, no matter how much we would like to.

The main difference is in the emphasis, however. Joy is more transparent, with few curves and twists. It has more radiance, however, and its sillage is less heavy and sweet than that of Allure. The finish is soft–sweet musk and woods, with just enough creamy sandalwood to keep things from becoming bland. Allure, by contrast, feels buxom and plush next to Joy, although its sweetness has always been the main reason why I didn’t like wearing it.

Latest Comments

Joy" was voted "Scent of the Century" by the public at the Fragrance Foundation FiFi Awards in 2000, beating its rival " Chanel No. 5". [7] Louis Vuitton has done it. It managed to buy a stake in the venerable house of Jean Patou and to add it to its impressive collection of brands. It announced reviving the Jean Patou fashion line and promised many exciting developments. The first one arrived and I’m not holding my breath for the subsequent ones. Dior launched a perfume called Joy. Why let such a brilliant name languish on an old-fashioned perfume when it can grace a modern, pink-tinted juice?

In summary, Joy is pleasant to wear, soft and tender. It doesn’t have a big presence and lasts moderately well, but while it does, it’s pretty. It is true that - at the time (until about the early 1990's), "Joy de Patou" was the most expensive fragrance to buy (maybe not to produce though) in the world, but as the years went by, tons of other fragrances became much more expensive to buy than "Joy"... (I'm thinking here about these companies for instance , which sell their fragrances for a much more bigger prices than Patou...:Parfum de Nicolai, Comme des garçons, Montale, Amouage, Maison Martin Margiela, etc...

Patou was discovered unresponsive in his home the night of March 8, 1936 and died less than an hour later. He had been found to have suffered a massive cerebral hemorrhage nearly 24 hours earlier. He died 4 months after his 48th birthday. His sister Madeleine and her husband Raymond Barbas continued the House of Patou. It's the end of an era, for all those who recognize Joy as an icon of perfumery, but also the end of many other scents, like 1000 and Sublime, pieces of olfaction that are a part of so many people's memories and personal stories. Maybe there just aren't enough buyers of these fragrances in the world. Maybe their time has passed and they have become fragrance zombies. As for me, I think that Joy is just as timeless and important as Chanel Nº5. But what was once the "Costliest Perfume in The World" seems to have lost its market value, at least for its current owners, LVMH. So I am going to cover Joy. Joy as you all know is one of the brightest stars in the pantheon of scents, perhaps only second to Chanel No 5 in the public’s mind. Joy was famously “The Costliest Perfume in the World” but didn’t have the stamp of approval of Marilyn Monroe, who claimed it was all she wore to bed. Barbara Hutton wore Joy.

Zanon, Johanna " A Dress Named Desire: Contribution to the Titrology of Fashion during the Interwar Years", in Livraisons d'Histoire de l'Architecture 27 (2014), pp. 129–152.What once was, no longer is. Unpopular opinion, as I’m thankful for being able to witness this fragrance, but it has no place on the fragrance shelves any longer. An ounce of Joy had a retail price of 40 dollars, the most expensive perfume at the time. As told by Emmanuelle Polle, "What the clients would soon learn was that this ounce of perfume was produced through the extraction of some 10,600 jasmine flowers and 28 dozen roses. It was a gargantuan perfume, requiring huge quantities of fresh flowers. The couturier-perfumer was not one for artifice, be it in the way silk was worked or the walk of a model on the runway, or the ingredients of a perfume. The same line of conduct prevailed in his perfumes and his fashions: the quest for naturalness and the very best raw materials." Joy was different from the previous Patou perfumes. First of all, unlike all the precious releases from the house, this bottle was very simple, austere and geometric, much in sync with the Art Deco style, and following the footsteps of the hit of Chanel Nº5. Second, the composition was for all women, more universal and not directed at a specific skin color or a particular event. It was a simple name, but very meaningful for everyone, everywhere. Joy was also jumping in the floral rose-jasmine trend initiated with Chanel Nº5, but whereas Chanel's take depended on artificiality and illusions, Patou's approach was mainly about naturalness and tradition.

Joy is a legendary perfume and timeless classic, one of the most beautiful and quintessential floral perfumes in modern perfume history. It appeared in 1929, in the post-secessionist period, at the time when no one expected such a fragrance, especially from the small fashion house Jean Patou. The great perfumes were the distinctiveness of the perfume giants, such as Coty and Guerlain, but that a creative individual in inspiring collaboration with a talented perfumers can create something that will not only equal but also beat all expectations and set standards, in a way heralded the current situation where we can expect tremendous things from tiny, but enthusiastic and talented niche brands. The Next Big Thing can no longer be found in large and luxurious perfumeries, but in a small, niche, art perfume shops that hide their magic away from public attention whose only amusement is what is trendy and what is not. LVMH needs to hire proper marketing people and not, millennials who have no marketing qualifications and little fragrance history. Joy was also a favorite of my mother, who told the story of losing a bottle on a trip from Paris to the un-pressurized cargo hold of the plane- even sealed it leaked all over her luggage. I’m not even sure this was true, but it’s a great story. In any case, she wore it for special occasions, whether that would be a dinner party, a night out somewhere nice, or even in an interview like a parent-teacher conference which may or may not go that well. Joy was beautiful, but it was also armor: as the “Costliest Perfume in the World” it read “Don’t F&*k with Me Fellas” in a most ladylike way, even more effective than Faye shouting. I will always have a soft spot for Joy, but 1000 is easily my favorite. Previous posters are calling it a gender bender, and of course, to each their own! Their experiences may be different from mine. But to me, I find 1000 to be unabashedly feminine. I would love to acquire the vintage perfume in the green flacon, but fear if I don't act soon, it will only be a matter of time before it becomes out of reach. Stewart, Mary Lynn (2008). Dressing Modern Frenchwomen: Marketing Haute Couture, 1919–1939. JHU Press. p.209. ISBN 978-0-8018-8803-8.Designer Parfums buys Jean Patou from P&G Prestige". CosmeticsBusiness.com. 5 July 2011 . Retrieved 14 September 2012.